B2B Demand Generation Basics: A Refresher for Every Marketer

When you are aiming to help your customers connect with your brand, the term “demand generation” often comes up. At its core, B2B demand generation encompasses a variety of marketing activities designed to create interest and drive engagement with potential customers. By effectively employing demand-generation tactics, businesses can build awareness, nurture leads, and ultimately convert prospects into loyal customers. In this blog, we’ll explore the fundamentals of what is demand generation in marketing, its key differences from lead generation tactics, and how it can significantly impact your marketing success. Let’s dive into the essentials every marketer needs to know.