From Web2 to Web3: What Advertisers Need to Be aware in 2025

Web2 brought changes to digital interactions by combining user-generated content with social media platforms and centralized services. Social media companies, including Facebook and Google, alongside Twitter, control the Web2 domain, where they use user data for profit through personalized advertisements and customized services.
With time, Web2 became obsolete, and Web3 came into the picture, relying on blockchain technology and decentralization distributed along with user-centered principles. Web3 allows users to manage their digital personas and data while eliminating dependence on intermediaries. Through decentralized platforms of Web3, users can establish peer-to-peer communications and operate smart contracts as well as tokenized economic systems.

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